Scoring Points

Ryan, Thomas J.
August 2004
SGB;Aug2004, Vol. 37 Issue 8, p82
Trade Publication
Focuses on trends in women fan apparel offered by the sporting goods companies in the U.S. Information on the transition of the industry from a unisex business to the inclusion of women-specific apparel in the market; Description of clothing designs for college girls and the junior crowd; Examples of apparel products for women, including ladies shirts from 5th & Ocean and jackets from Antigua Group.


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