LA Gear's Hoop Dreams

August 2004
SGB;Aug2004, Vol. 37 Issue 8, Special Report p3
Trade Publication
Focuses on the efforts of LA Gear in increasing its market share in the mid-priced basketball shoe business in the U.S. Background on basketball players who endorse LA Gear products; Improvements made to the Catapult technology in LA Gear shoes; Response of retailers to the strategy of the company.


Related Articles

  • Shops shun L.A. Gear. Magiera, Marcy; Johnson, Bradley; Cuneo, Alice Z. // Advertising Age;11/5/1990, Vol. 61 Issue 46, p2 

    Reports on the refusal of some advertising agencies to handle the advertising account of athletic shoes manufacturer L.A. Gear. Value of the account; Reasons of advertising agencies for refusing the account; Advertising agencies participating in the review of the advertising account of L.A. Gear.

  • Marketers cut Artest but stand by the NBA. Thomaselli, Rich // Advertising Age;12/6/2004, Vol. 75 Issue 49, p4 

    Stresses the support of the corporate partners of the National Basketball Association (NBA) to the decision of David Stern, NBA commissioner, to suspend several players involved in the brawl between the Detroit Pistons and Indiana Pacers. Actions taken by LA Gear with its endorsement contract...

  • L.A. Gear taking a lighter approach. Magiera, Marcy // Advertising Age;4/19/1993, Vol. 64 Issue 17, p40 

    This article provides information on the plan of L.A. Gear as of April 1993 to introduce a product line of blinking shoes. This plan was encourages by sales of L.A. lights children's shoes, which was introduced last fall. The product line will range from running shoes to kids shoes that look...

  • L.A. Gear to score with street hockey.  // Discount Store News;9/18/95, Vol. 34 Issue 18, pA34 

    Features various street hockey shoes from L.A. Gear. Introduction of the hockey shoes named for and endorsed by hockey players Mark Messier and Brett Hull; Retail price.

  • MARKETING. Sieper, Elke; Grimmx, Marie; Müller, Annika // Textilwirtschaft;5/17/2012, Issue 20, p63 

    The article discuses the agreement by the sporting goods company, Puma, to provide fan wear and merchandise for Spanish national soccer team, and musician Samy Deluxe's appointment as celebrity spokesman for the shoe company Reebok's new Reebok Classic RealFlex collection.

  • Finally getting in gear, L.A. Gear, Billboard team up. Grimm, Matthew // Brandweek;10/18/93, Vol. 34 Issue 42, p9 

    Reports on the team-up of L.A. Gear with `Billboard' magazine for a fourth-quarter retail music promotion. Offer of a free compact disc (CD) of rock & roll hits from `Billboard' for every purchase of Gear shoes; Reebok's similar promotion; Sales for Light Gear shoes and L.A. Lights as reason...

  • L.A. Gear recasts for women, kids. Hollreiser, Eric // Brandweek;1/30/95, Vol. 36 Issue 5, p13 

    Reports on the marketing strategies of L.A. Gear for 1995. Concentrating on its women's line of athletic shoes; Competition with Nike and Reebok; 1994 sales; 1994 promotional expenditures; Children's shoe line; Endorsement by hockey player Wayne Gretsky.

  • Toxic trainers run out of town. Mestel, Rosie // New Scientist;6/11/94, Vol. 142 Issue 1929, p10 

    Reports on the potential hazard posed by the mercury in children's shoes with lighting effects on the heels. Damage to the nervous system upon accumulation in the food chain; Ban of the shoes manufactured by LA Gear in Wisconsin and Minnesota.

  • NEWS BRIEFS. Niemi, Wayne; Zmuda, Natalie // FN: Footwear News;12/6/2004, Vol. 60 Issue 48, p51 

    Presents news briefs on the footwear retail industry in the U.S. as of December 6, 2004. Partnership of Baby Phat brand with New York-based Vida Shoes to produce a footwear collection for women; Effects of the actions of basketball player Ron Artest on his endorsement contract with LA Gear.


Read the Article


Sign out of this library

Other Topics