Making a Connection

Griffin, Cara
August 2004
SGB;Aug2004, Vol. 37 Issue 8, p24
Trade Publication
Focuses on the importance of making a connection with consumers to the urban athletic market in the U.S. Description of an ideal urban specialty stores; Background on the marketing program of urban athletic company New Era; Role of entertainers in the promotion and marketing of specialty products; Suggested ways of achieving product differentiation.


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