Is Sports Licensing Losing Its Cool?

Ryan, Thomas J.
August 2004
SGB;Aug2004, Vol. 37 Issue 8, p12
Trade Publication
Focuses on trends in sports licensing in the U.S. as of August 2004. Information on a decline in the popularity of sports licensed gear; Role of fan-based businesses in the sporting goods industry; Background on the demand for Major League Baseball and National Basketball Association products; List of the top-selling National Football League teams in 2003.


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