TITLE

Is Sports Licensing Losing Its Cool?

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
August 2004
SOURCE
SGB;Aug2004, Vol. 37 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on trends in sports licensing in the U.S. as of August 2004. Information on a decline in the popularity of sports licensed gear; Role of fan-based businesses in the sporting goods industry; Background on the demand for Major League Baseball and National Basketball Association products; List of the top-selling National Football League teams in 2003.
ACCESSION #
14553487

 

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