TITLE

Playing Tough

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
April 2004
SOURCE
SGB;Apr2004, Vol. 37 Issue 4, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the effort of the sporting goods industry to address the decline in the demand for youth sports. Reasons behind the decreasing number of children who play sports; Opinion of Mike Kermendy, director of marketing and product development at Huffy Sports, on the trend in youth sports activity; Examples of kid-friendly sports products.
ACCESSION #
14553469

 

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