Playing Tough

Ryan, Thomas J.
April 2004
SGB;Apr2004, Vol. 37 Issue 4, p19
Trade Publication
Discusses the effort of the sporting goods industry to address the decline in the demand for youth sports. Reasons behind the decreasing number of children who play sports; Opinion of Mike Kermendy, director of marketing and product development at Huffy Sports, on the trend in youth sports activity; Examples of kid-friendly sports products.


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