Comcast, Braves Create HD Net

Umstead, R. Thomas
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p60
The article reports that last week, Comcast Corp. teamed with Atlanta Braves owner Turner Broadcasting System Inc. to launch a dedicated network to the Major League Baseball team in its Southern division. BravesVision features lives games in high definition TV (HDTV) along with classic contests and other ancillary fare. Securing live HD rights might be Comcast's ticket to offering live games on other future team-oriented networks in markets where an existing regional sports network holds local-cable rights. Currently, relatively few homes are able to receive the enhanced signals, but the inclusion of live HD games could bolster the value and appeal of any future Comcast-dedicated team channel, or serve as a template for other operators looking to associate themselves with an area team.


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