TNT Readies NBA Marketing Campaign

September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p50
This article reports the cable television network Turner Network Television (TNT) will tip off a cross-platform marketing campaign for its coverage of the 2004-05 National Basketball Association (NBA) season early next month. TNT said the commercials will begin running nationally the week of October 4. The drama network's first game is scheduled for November 2, when the team Houston Rockets visit the defending NBA champion Detroit Pistons. Working in conjunction with sister company Time Warner Cable Inc. and the league, TNT will distribute 90,000 direct-mail pieces promoting the availability of the NBA on TNT in HD.


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