TITLE

Cassaro to Head Comcast's Net Ad Sales

AUTHOR(S)
Donohue, Steve
PUB. DATE
September 2004
SOURCE
Multichannel News;9/27/2004, Vol. 25 Issue 39, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports that Comcast Corp. is consolidating the advertising sales teams for the cable television network E! Entertainment Television, G4TechTV and other company owned services, and plans to begin pitching advertisers on cross-platform deals across its networks next year. The MSO named David Cassaro, currently senior executive vice president of sales and distribution at E! Networks, as president of the new Comcast Network Advertising Sales department. Cassaro said last week that it was too early to determine whether the consolidation will lead to job cuts at the sales teams for the individual Comcast- owned networks, comprising E!, Style, G4TechTV, International Channel Networks and Outdoor Life Network.
ACCESSION #
14552817

 

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