NFL Wins September for ESPN

Umstead, R. Thomas
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p40
This article reports that the pro football season is back and the cable television network ESPN has returned to a familiar September position, atop basic-cable's prime-time ratings heap. Not all the gridiron news was good for ESPN, as its NEL game average was off 8% through the first two contests of the new season. The launch marathon showcase, which pre-empted cable television network Nick at Nite's regularly scheduled programming during those four days, averaged a 0.7 rating and 787.000 viewers among adults 18 to 49, a 62% increase in delivery over last year's average.


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