Adding African-American Flavor

Umstead, R. Thomas
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p40
This article reports that the television station TV One's prime-time lineup will feature a slew of lifestyle- oriented series during the 2004-05 season, including cooking, makeover and home-design fare. Lee Gaither, executive vice president of programming and production at the black-targeted network, said that lifestyle-leaning lineup will not only appeal to the network's target demographic of 25-to-54-year-old African American viewers, but will serve as differentiator from TV One's category competitors, notably Black Entertainment Television Inc., which appeals to a younger viewer through its music-video and entertainment programming.


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