Cable Networks Package Their Shows to Win

Littlejohn, Jantce Rhoshalle
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p33
This article focuses on the Emmy awards. The author says that the 18 Emmy nominations the cable television network Showtime received this year were like an 18 karat gold diamond ring, the most the network had ever received and a tribute to the hard work of not only the network's programming department and all the talent they enlisted, but of hefty marketing campaign that began to gel just after the new year. Some networks still opt for placing ads in trade magazines and participating in Academy of Television Arts & Sciences screening events in Los Angeles and New York. That was certainly the tactic the cable television network Sci Fi took last year with the Steven Spielberg-directed miniseries Taken.


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