Cable Touts Its On-Air Diversity

mstead, R. Thomas
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p30
This article discusses issues related to the cable television industry. The cable industry is well above broadcast in terms of offering diverse on-screen images, but much work remains relative to diversifying its ranks behind the camera and among content decision-makers, according to a panel of programming executives. Amy Banse, executive vice president of programming investments for Comcast Corp., a 30% owner of TV One, added that providing diverse content makes good, competitive business sense. Nickelodeon Television president Cyma Zarghami said she requires her group to interview a number of minorities every year for a variety of positions and maintain a list of potential minority executives for future spots.


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