More Asian Fare for International

Raynolds, Mike
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p26
This article reports that, looking to mine a burgeoning market, International Channel will revamp its night-time lineup next month to include more Asian-American programming. The move will be made to attract more Asian-American viewers, whose ranks are expected to grow from the current 4% of the U.S. populace to 8% over the next 10 years, said Steve Smith, who will assume the title of managing director as the leader of International Channel Networks on October 1. International Channel viewers can expect to see more Japanese anime. films from China, Japan, Korea, Thailand and India's Bollywood, and comedies from Thailand and the Philippines.


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