Cox, Sony Hit a High-Def Home Run

Haugsted, Linda
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p25
This article reports that a partnership with Sony Corp. and baseball's San Diego Padres designed to drive HDTV penetration has been a home run for Cox Communications Inc.'s San Diego system. In making their HD play, Cox officials wanted to capitalize on converging factors, the Padres were about to open a brand new home, Petco Park, and through a series of trades and acquisitions, the club had the potential for its best finish in years. In Petco Park, Sony is the preferred vendor of the stadium screens. Cox executives said their local channel provides the most extensive HD offering in the country.


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