N.Y. Panel Observes Latino Buying Power

September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p24
This article forecasts that the Latino marketplace will continue to grow and Hispanics will remain hard to reach, but the payoff in terms of spending can be huge. That number would represent 16.5% of the U.S. population, with that ratio expected to jump as 500,000 Hispanic households are added each year. Jackie Bird, CEO of Grey Global Group Inc.'s Wing Latino unit, said "culturally relevant messaging" is critical. Incorporating the Latino aspects at the outset of a campaign can be critical to its success, she added.


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