TITLE

Comcast Readies Hispanic VOD

AUTHOR(S)
Moss, Linda
PUB. DATE
September 2004
SOURCE
Multichannel News;9/27/2004, Vol. 25 Issue 39, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports that Comcast Corp. is assembling a bevy of Spanish language programming that it will offer to its systems in on-demand form in October before making it available to other operators later this year. The Comcast Media Center in Denver is a distribution platform that now offers additional video on demand (VOD) content to the MSO's systems, augmenting the offerings from TVN Entertainment Inc. and In Demand LLC. For a channel-locked system, Hispanic VOD programming can help provide a more comprehensive offering to compete against the 30 to 40 Spanish channels direct-broadcast satellite providers offer, according to Leslie Russell, vice president of sales and marketing for the Comcast Media Center.
ACCESSION #
14551351

 

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