Banse: New Nets Could Be VOD-Based

Umstead, R. Thomas
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, p22
This article reports that, according to the executive vice president of programming investments Amy Banse, Comcast Corp. is hoping to cultivate three linear or video-on-demand channels as part of its proposed joint venture with Sony Pictures Entertainment Inc. If the deal closes, Comcast could have access to more than 45,000 episodes of Sony and MGM-owned television programs and more than 7,000 combined MCM and Sony movie titles. Comcast is very bullish on offering basic programming on-demand, for free, to digital-cable customers, and the additional movies and television programs could help boost the MSO's on-demand packages, driving digital penetration and reducing customer churn.


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