Solid Color Still Key

Sanfilippo, Michele
September 2004
Home Textiles Today;9/27/2004, Vol. 26 Issue 5, p1
Trade Publication
The article discusses the role that solid color plays in the merchandising of products. Solid color is considered less risky than patterns. Retailer, are beginning to recognize that one can increase life span and sell a lot wore units this way. Solid color represents the least risk, most opportune way to promote products. As for colors, an emergence of yellows and greens will be important for spring and summer next year. In towels, the emphasis is on the addition of aquas and oranges throughout.


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