TITLE

ESPN Offers Ad Time for PPV

AUTHOR(S)
Thomas Unstead, V R.
PUB. DATE
September 2004
SOURCE
Multichannel News;9/27/2004, Vol. 25 Issue 39, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports that in an effort to increase the value of its pay-per-view (PPV) programming to cable operators, the television network ESPN Inc. is offering systems local ad inventory within all of the network's event and out-of-market sports packages. ESPN will prompt systems to start running the ads via cuetones embedded in each PPV telecast. According ESPN vice president of affiliate ad sales and marketing Jeff Siegel said, it was virtually impossible for the sports network to offer such inventory when it licensed con-tent to PPV purveyors like In Demand LLC and TVN Entertainment Corp.
ACCESSION #
14550843

 

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