Falling retail support hits The Sleep Council

September 2004
Cabinet Maker;9/17/2004, Issue 5406, p5
Trade Publication
Reports on the factors influencing the decision of the Sleep Council to abandon its consumer advertising campaigns in Great Britain. Plan of the organization to continue its PR activities including Web site and consumer guides; Decline in the retail membership of bedroom furniture; Foundation of the Sleep Council. INSET: Waking up the bed world.


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