TITLE

Powerful Sun

PUB. DATE
September 2004
SOURCE
Management Services;Sep2004, Vol. 48 Issue 9, p27
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article deals with the launching of SunSystems Hospitality Performance Management (HPM), the first truly integrated, front-and-back office analytics solution for the hospitality industry with the capability to deliver planning and reporting functionality from just one application. SunSystems HPM automates the budgeting and planning operations of any hospitality company by combining the financial planning process with other relevant data sources. It uses advanced Revenue Yield Management statistical modelling and its flexibility ensures it can openly access any and all systems within a hospitality business such as ERP, CRM, GRO, PMS, POS and reservation management systems. Despite the hospitality industry's focus on customer care and meeting the needs of its guests, it remains commonplace for data captured to remain unanalyzed or not used for modelling future demand. For example, at check-in, information is gathered on gender, age, frequency of stays, nationality, visitors by region and much more on each guest. SunSystems HPM can interrogate this information, identifying trends and allowing what if scenarios. As a result, hotels, leisure centers, restaurants, conference venues and the like can produce strategies and forecasts, which significantly enhance their planning processes.
ACCESSION #
14536210

 

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