Toyota comes top in John Lewis Review

September 2004
Management Services;Sep2004, Vol. 48 Issue 9, p5
Academic Journal
This article reports that Toyota has become one of the two approved marques in the fleet of Great Britain's largest private company and department store group, the John Lewis Partnership. Following a review in which Toyota emerged in first place, all its diesel and hybrid-powered cars are eligible for use within the group. Toyota was one of eight brands invited to submit a tender for John Lewis's essential user' fleet at the end of 2003. The four year contract involves potential orders for as many as 200 cars a year on a two year replacement cycle. The John Lewis Partnership based in Bracknell, Berks, includes 26 stores plus distribution centers and production units, as well as Waitrose food shops, online and catalogue shopping. The organization operates a fleet of 836 cars, half of them dual badged and the remainder user-chooser vehicles for management. The dual badged cars include 290 for essential users who provide staff training and other services, and 130 pool cars based at the company's branches. According to John Lewis's Fleet Manager Chris Miles, the whole Toyota range is covered by the agreement so long as it has a diesel for hybrid engine under the bonnet. So far drivers have been choosing mostly Avensis and Corolla, but also quite a few RAV4s.


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