Managing Change for Success

September 2004
Management Services;Sep2004, Vol. 48 Issue 9, p3
Academic Journal
This article features the book Managing Change for Success, by Jeanenne LaMarsh and Rebecca Potts. The book includes practical and effective strategies for gaining in-depth knowledge of the change process, assessing the changes within a business and using those changes to optimize effectiveness and growth. Topics in the book include understanding the patterns and structures of change, how to identify key initiatives and how to integrate them within the changing business environment, how to steer change without stifling creativity and how to avoid change fatigue and change fear in the workplace. The book is brimming with practical advice and contains more than twenty step-by-step work solutions. It will help any professional from the departmental team-leader to the chief executive to stay at the cutting edge by rallying staff to act positively and successfully in a constantly changing business environment.


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