TITLE

Starcom and JWT win retail autumn rebranding brief

PUB. DATE
September 2004
SOURCE
Marketing Week;9/16/2004, Vol. 27 Issue 38, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the development of advertising campaign for Kingdom of Leather stores by Starcom Group and J Walter Thompson in Great Britain. Support of the rebranding of the store under furniture manufacturer and retailer Natuzzi; Value of the media buying account; Promotion of the store outlets.
ACCESSION #
14535680

 

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