TITLE

Controlling Customer Interaction

AUTHOR(S)
Marksbury, Davis
PUB. DATE
September 2004
SOURCE
Bank Technology News;Sep2004, Vol. 17 Issue 9, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of customer satisfaction and customer loyalty on revenue and profitability of business enterprises in the U.S. Basis for the relevance of communications; Role of enterprise personalization in business environment; Development and execution of an enterprise personalization strategy.
ACCESSION #
14527739

 

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