TITLE

Selling Authentic Experiences

AUTHOR(S)
Avanko, Alicia
PUB. DATE
September 2004
SOURCE
Travel Agent;9/20/2004, Vol. 318 Issue 6, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Cape Town, as number one city in Africa and Middle East and fifth among the top 10 best cities in the world. Best hotels in the world; Comment of Jill Ackerman, marketing and communications manager of U.S. African Tourism on marketing strategy; Focal point of the brand new tourism campaign.
ACCESSION #
14524733

 

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