TITLE

Integrated Communications and Practitioners' Perceived Needs

AUTHOR(S)
Rose, Patricia B.; Miller, Debra A.
PUB. DATE
April 1993
SOURCE
Journalism Educator;Spring93, Vol. 48 Issue 1, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the perceived educational needs of public relations practitioners and advertising professionals in the field of integrated marketing communications. Preference of advertising professional for an integrated communication; Approach of clients to corporate communication planning; Similarity of the role of advertising and public relations practitioners in smaller markets.
ACCESSION #
14520501

 

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