ICTV's in NTL Content Trial

Stump, Matt
September 2004
Multichannel News;9/20/2004, Vol. 25 Issue 38, p54
This article focuses on an agreement of ICTV Inc., with YooMedia. ICTV has an agreement with content aggregator YooMedia to supply Headend Ware technology for a broadband ITV test with Great Britain cable MSO NTL Inc. NTL is looking for a next generation platform. NTL is in a pitched battle for subscribers with direct-to-home satellite provider British Sky Broadcasting PLC, and has launched what McGrail called narrowband" applications to its 1.4 million digital subscribers. NTl has deployed interactive services using Pace Micro Technology plc set-tops on a Liberate Technologies Inc., middleware platform.


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