Bloomberg Viewers Have Bucks

September 2004
Multichannel News;9/20/2004, Vol. 25 Issue 38, p50
This article focuses on Bloomberg Television. For the second consecutive year, the annual "Mendelsohn Affluent Survey," found that the network's viewers had the highest median household income and the highest median total assets. Bloomberg viewers also had the most valuable principal residences, as 5% of its watchers owned properties valued at $1 million or more. CNBC (3.1%) and Showtime (2.8%) were second and third, respectively. Bloomberg also finished first in categories measuring total asset value, percentage of viewers who were chief officers and the ratio of viewers who worked in the financial industry.


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