HBO Gets In the Game

Reynolds, Mike
September 2004
Multichannel News;9/20/2004, Vol. 25 Issue 38, p50
This article focuses on broadcasting of HBO channel. HBO has licensed the rights to its two biggest series hits to New York-based Cardinal Industries Inc., which already has carved out a place for itself in this space through deals with Warner Bros. Consumer Products. While HBO has built big ancillary revenue streams through video and DVD sales of its original series and films, HBO director of licensing Richard Oren said this is only the second time the premium channel has ventured into the gaming ranks. Next up, HBO will team with Cardinal on a Sopranos poker set that should make into stores in time for holiday 2004.


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