TITLE

Grand Programming Alliances

AUTHOR(S)
Haley, Kathy
PUB. DATE
September 2004
SOURCE
Multichannel News;9/20/2004, Vol. 25 Issue 38, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on cable programming for the classroom. A clear trend toward using educational initiatives as affiliate-relations tools is also increasing the number of programs. Networks that once worked directly with schools or through Cable in the Classroom now are allied with local systems for at least some of their educational programs. This year, as many as 60 cable systems could participate in the new program, up from 44 last year. On with the Show's centerpiece is a contest that selects 50 kids to travel to New York with their parents, spend three days learning about theater and then stage a live musical and comedy revue.
ACCESSION #
14514855

 

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