Rewarding Commitment to Schools

September 2004
Multichannel News;9/20/2004, Vol. 25 Issue 38, p30
This article focuses on national awards program. A new national awards program and a road show devoted to media literacy headline the cable industry's growing effort to raise its profile as a provider of educational programming and technology. Disney Channel is creating a public service announcement to publicize the awards, and operators have received kits designed to help them get the word out to schools and policy-makers who might want to nominate an individual. During the past 12 months, Cable in the Classroom has decided to focus much of its activity on a few highly visible programs. Leaders in Learning Awards and the Media Smart Families Workshops are examples of that.


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