Scripps, CTAM Going After Movers

Donohue, Steve
September 2004
Multichannel News;9/20/2004, Vol. 25 Issue 38, p16
This article focuses on cable subscribers. The Cable & Telecommunications Association for Marketing recruited Scripps to produce a series of cross-channel spots for its 'Cable Movers Hotline' program. Scripps recently sent customized versions of the 30-second spots to Comcast Corp., Adelphia Communications Corp., Charter Communications Inc. It also produced a generic version that could be used by the other nine companies in the Cable Movers program. The main goal of the Cable Movers hotline is to reduce subscriber churn, a large percentage of which is driven by disconnects made when cable subscribers move.


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