TITLE

A Stadium By Any Other Name

AUTHOR(S)
Smith, Brad
PUB. DATE
September 2004
SOURCE
Wireless Week;9/15/2004, Vol. 10 Issue 19, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on sports sponsorship by wireless companies as of September 2004. Amount given by Sprint to put its name on a sports arena that Kansas City, Missouri voters approved in summer 2004; Comparison with the amount paid by Nextel Communications to sponsor the NASCAR Nextel Cup Series of car races; Opinion of John Burnett, a marketing professor, on the reason of most companies in doing sponsorships.
ACCESSION #
14510382

 

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