A Stadium By Any Other Name

Smith, Brad
September 2004
Wireless Week;9/15/2004, Vol. 10 Issue 19, p32
Trade Publication
Provides information on sports sponsorship by wireless companies as of September 2004. Amount given by Sprint to put its name on a sports arena that Kansas City, Missouri voters approved in summer 2004; Comparison with the amount paid by Nextel Communications to sponsor the NASCAR Nextel Cup Series of car races; Opinion of John Burnett, a marketing professor, on the reason of most companies in doing sponsorships.


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