GSN, Comcast Team on Events Tied to 'Dodgeball' Series

Donohue, Steve
September 2004
Multichannel News;9/13/2004, Vol. 25 Issue 37, p28
Reports on the promotion launched by games network GSN with the Midwest division of Comcast Corp., which used the mobile dodge ball court for events at Michigan State University and the University of Michigan in 2004. Idea behind the promotion initiative; Details of the promotional scheme.


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