Motorola, Cox Kick Off DVR Push
- WHAT'S WORKING IN CHARLESTON. M. M. // Broadcasting & Cable;7/9/2012, Vol. 142 Issue 27, p24
The article reports on the plan of television station WMMP to launch its coverage of the third season of high school football in Charleston, South Carolina.
- spot Check. // Sports Illustrated;9/3/2001, Vol. 95 Issue 9, p46
Addresses a television advertising campaign for CBS featuring Baby Bob. Details of the campaign; Use of the baby to promote football coverage by the network; How the baby began promoting the Internet service provider FreeInternet.com.
- Cars.com returns to Super Bowl. Connelly, Mary // Automotive News;11/17/2008, Vol. 83 Issue 6334, p16
The article reports that the online vehicle-shopping web site Cars.com will kick off its 2009 marketing with a Super Bowl ad. The National Football League championship game will be broadcast on February 1, 2009 on NBC Television Network. Advertisers are paying as much as $3 million for 30...
- Ads as Crucial to Big Game as the Game Itself. King, Jim // San Diego Business Journal;1/30/2006, Vol. 27 Issue 5, p55
The article presents the views of the author on the increased number of advertising aired during the Super Bowl in the U.S. According to him, television viewers are no longer interested in the game but in the advertisements to be shown. Advertising prices reached 2.5 million dollars for a...
- Super Bowl busts records. Linnett, Richard; Halliday, Jean; Johnson, Bradley // Advertising Age;1/12/2004, Vol. 75 Issue 2, p1
The article presents information on the average price of television advertising campaign during the broadcast of the Super Bowl football game as of January 2004. The average price of a 30-second spot on the Super Bowl has jumped 7% to a record-breaking $2.25 million, solidifying the game's role...
- Tagliabue sees big score ahead for NFL TV rights. Jensen, Jeff // Advertising Age;1/20/1997, Vol. 68 Issue 3, p3
The article reports that National Football League (NFL) Commissioner, Paul Tagliabue has predicted that the NFL will profit from a revenue increase in upcoming negotiations with television stations. Talks begin this summer on a new deal. The current package, expiring after the 1997-98 season,...
- LETTER OF THE WEEK. ATKINSON, CARL // Rugby League Week;2/13/2014, p40
The article presents a letter to the editor on television broadcasting of rugby football in Australia and photographs related to the game.
- Try watching your next football game through the eyes of a coach. // East Bernard Express (TX);9/11/2014, Vol. 71 Issue 37, p7
The article offers ways on how football fans can view a televised game in the same manner a coach watches the game.
- Premier League to test pay-TV's value. Fry, Andy // Marketing (00253650);8/16/2001, p32
Reports on the benefits of pay-per-view football for advertisers and television viewers in Great Britain. Generation of revenues for the advertiser; Creation of consumer awareness; Expansion of options of audiences in their viewing of sports broadcasts.