TITLE

Jackson's Endorsement a Boost to LPMs

AUTHOR(S)
Moss, Linda
PUB. DATE
September 2004
SOURCE
Multichannel News;9/13/2004, Vol. 25 Issue 37, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the endorsement of the Local People Meter methodology of Nielsen Media Research by the Reverend Jesse Jackson in 2004. Reaction of the Don't Count Us Out coalition to the position of Jackson on the issue; Criticisms from a number of major broadcasters against the Local People Meter methodology; Objective of the alliance between Nielsen and the William C. Velasquez Institute.
ACCESSION #
14505018

 

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