Loving DVRs, Not (Most) Ads

Donohue, Steve
September 2004
Multichannel News;9/13/2004, Vol. 25 Issue 37, p3
Presents the results of a Forrester Research survey on the popularity of digital video recorders among television viewers in the U.S. Level of loyalty and passion the respondents have about digital video recorders; Percentage of advertisements skipped by the respondents; Market penetration of digital video recorders into U.S. households.


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