TITLE

Loving DVRs, Not (Most) Ads

AUTHOR(S)
Donohue, Steve
PUB. DATE
September 2004
SOURCE
Multichannel News;9/13/2004, Vol. 25 Issue 37, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the results of a Forrester Research survey on the popularity of digital video recorders among television viewers in the U.S. Level of loyalty and passion the respondents have about digital video recorders; Percentage of advertisements skipped by the respondents; Market penetration of digital video recorders into U.S. households.
ACCESSION #
14504910

 

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