ON THE AIR: From Elsinore

Carson, Saul
March 1951
New Republic;3/19/51, Vol. 124 Issue 12, p22
The article focuses on various radio and television programs rating. Radio and television like to boast of their wide audience acceptance. Accuse a broadcaster of not providing enough programs of sufficient worth to warrant really large audiences most of the time, and they will point to the "ratings" compiled by either the Hooper or the Nielsen organization, or maybe by The Pulse Inc. C.E. Hooper, the most zealous and in, some ways the most effective of broadcasting's slide-rule boys, has just provided the answer. Hooper has issued a report on January radio listening plus television viewing in 33 cities that are blessed with both radio and television.


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