IMP nets 2m Bell's whisky promotions in three-way battle

December 1998
Campaign;12/18/98, Issue 51, p8
Trade Publication
Reports that UDV launched a television campaign for its Bell's whisky brand in a bid to relaunch the brand. Plan of IMP to develop a promotional campaign aimed at off-licenses and pubs; Aim of the advertising; Comments from the officials of both firms.


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