TITLE

Hotline

PUB. DATE
December 1998
SOURCE
Adweek Southeast Edition;12/14/98, Vol. 19 Issue 50, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advertising-related news briefs in the United States as of December 14, 1998. Finalists for the television advertising campaign of the Schlotzky's company; Accounts acquired by McCool Communications; Discontinuance of the Nuclear Energy Institute's advertisements.
ACCESSION #
1448580

 

Related Articles

  • Somebody Should Watch the BBB. Zink, Jhon C. // Power Engineering;Mar99, Vol. 103 Issue 3, p3 

    Comments on the National Advertising Review Bureau's (NARB) ruling on the Nuclear Energy Institute's advertisements. Remarks on the ruling; Statement issued by the NARB regarding nuclear energy.

  • New Schlotzsky's TV spots to switch focus to food. Cebrzynski, Gregg // Nation's Restaurant News;01/10/2000, Vol. 34 Issue 2, p14 

    Reports on Schlotzsky's Inc.'s launch of television advertisements in March 2000 that will focus on food products. Confusion of consumers in distinguishing Schlotzsky's products from other sandwich chains; Features of the advertisements.

  • Schlotzsky's hopes to boost pizza sales with new fall TV campaign. Cebrzynski, Gregg // Nation's Restaurant News;8/27/2001, Vol. 35 Issue 35, p20 

    Reports the launch of a national television campaign by Schlotzsky's Inc. Promotion of the deli chain's pizza; Use of local musicians to create and sing original songs; Features of the advertising campaign.

  • Third Millennium Assigns Branding To Atlanta's McCool. Siebert, T.W. // Adweek Southeast Edition;08/02/99, Vol. 20 Issue 31, p4 

    Reports that McCool Communications won advertising and branding duties for Third Millennium Communications (3MC). Services offered by 3MC; Other contenders for the account.

  • Turner Network Pools Sales, Promos At Atlanta's McCool. Siebert, T.W. // Adweek Southeast Edition;07/24/2000, Vol. 21 Issue 30, p6 

    Reports that Turner Network Sales has consolidated its divisions at a single advertising agency, McCool Communications. Details on the consolidation.

  • Schlotzky's Beefs Up with TV. Sperber, Bob // Brandweek;5/6/2002, Vol. 43 Issue 18, p7 

    Announces the plan of Schlotzky to serve Angus roast beef sandwich, which will be backed by a television campaign during the summer of year 2002 in the U.S. Concept of the campaign; Amount spent by the company for the initiative.

  • The campaign to sell nuclear. Farsetta, Diane // Bulletin of the Atomic Scientists;Sep/Oct2008, Vol. 64 Issue 4, p38 

    The article discusses the campaign to sell nuclear powers. In 2006, Nuclear Energy Institute (NEI) has launched a multimillion dollar campaign to advocate the U.S. public to support for nuclear energy broadly and specifically for the Yucca Mountain project in Nevada. NEI has put an effort to...

  • Positive results convince Schlotzsky's to extend TV campaign. Cebrzynski, Gregg // Nation's Restaurant News;07/19/99, Vol. 33 Issue 29, p30 

    Reports on the success of Schlotzsky's Deli's television advertising campaign in 1999. Company's plan to continue the campaign in 2000; Theme of the advertisement; Sales results from the initial television spots.

  • Schlotzsky's plans April launch for first national TV ads. Cebrzynski, Gregg // Nation's Restaurant News;09/28/98, Vol. 32 Issue 39, p14 

    Reports on Schlotzsky's Inc.'s plan to launch its first network television advertisements in the United States on April 1999. Amount allocated by the company for its advertising campaign; Reason behind the restaurant operator's decision to pursue a network campaign; Projected sales of the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics