Produce possibilities

Lewis, Len
January 1999
Progressive Grocer;Jan99, Vol. 78 Issue 1, p51
Trade Publication
Reports on grocery wholesaler Supervalu Inc.'s Fresh Focus initiative, which is aimed at repositioning produce distribution and procurement programs. Increase in retailers' sales of perishables; Merchandising of produce; Category management; Development of the Produce 2000 training seminars; Composition of the corporate produce staff.


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