TITLE

Produce possibilities

AUTHOR(S)
Lewis, Len
PUB. DATE
January 1999
SOURCE
Progressive Grocer;Jan99, Vol. 78 Issue 1, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on grocery wholesaler Supervalu Inc.'s Fresh Focus initiative, which is aimed at repositioning produce distribution and procurement programs. Increase in retailers' sales of perishables; Merchandising of produce; Category management; Development of the Produce 2000 training seminars; Composition of the corporate produce staff.
ACCESSION #
1446033

 

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