TITLE

Taking the right course

AUTHOR(S)
Weinstein, Steve
PUB. DATE
January 1999
SOURCE
Progressive Grocer;Jan99, Vol. 78 Issue 1, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on the progress of the category management aspect of the Advantage business system being implemented by grocery wholesaler Supervalu Inc. Incorporation of merchandising into category management; Development of a process that could increase shelf compliance after eight weeks;Marketing plans; Role of the retailer in the Advantage program.
ACCESSION #
1446030

 

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