Fill 'er up

Smith, Ann
January 1999
Progressive Grocer;Jan99, Vol. 78 Issue 1, p10
Trade Publication
Reports on Dallas, Texas-based Fuel Marketing Solutions' development of Fuel rewards, a customer-loyalty program that will be tested for H.E. Butt Food/Drug stores. Mechanics of the program; Plan to roll out the program to supermarket chains all over the United States.


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