Books and the Mass Media

Frase, Robert W.
October 1955
New Republic;10/31/55, Vol. 133 Issue 18, p30
This article makes a comparative analysis of the sale of books with the consumption and prices of other goods and services, especially the newspapers, magazines, motion pictures, radio and television. To start with the growth of book sales, there are three significant measuring rods: the number of titles published annually, the number of copies sold and the dollar volume of sales. Title production has not increased much in the 25-year period. Equally important and much more difficult to pin down are figures on the number of copies of books sold. Certain periodic census reports contain the only comprehensive figures and there hasn't been such a census since 1947.


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