Facenda, Vanessa L.
September 2004
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p122
Trade Publication
This article presents information on rapid expansion of the frozen-food market. Supermarkets are learning it's a cold world out there, and it's about to get colder. Today almost every major non-supermarket retailer has added or greatly expanded its cold and/or frozen food section. The convenience, discount, dollar and drug channels are making inroads into what has long been the domain of the supermarket — and offerings are moving well beyond the basics, involving everything from ice cream and frozen pizza to ethnic dinner entrees. Vendors like ConAgra Co., Nestle and Birds Eye are among those supplying frozen foods to convenience, drug and dollar chains. Suppliers view the alternative channels as a good addition to traditional channel Birds Eye Foods supplies many of the largest drug and dollar stores with frozen and shelf-stable products under the Birds Eye, McKenzie, Freshlike, and Nalley's brands, along with store brands.


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