Merchandising by Market

Mastroberte, Tammy
September 2004
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p89
Trade Publication
The article presents a discussion on consideration of convenience stores as grocery stores. C-store operators know they can't compete with a supermarket's variety and pricing when it comes to grocery items, and most consumers don't expect them to try. The truth is, the success of a grocery set depends on the market and location of the store, and savvy retailers are stocking their shelves with products that fit what their customers need. At Valero Energy Corp., the company's 1,428 stores cover various locations, and the grocery mix varies by store. 7-Eleven Inc. has gone into opening locations in corporate business buildings where consumers would stop by the store on their way home, so its not always about the immediate consumables, but also take-home products like macaroni and cheese or spagetti sauce.


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