Holiday Outlook

Steidtmann, Carl
September 2004
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p44
Trade Publication
The article presents an outlook for the holiday season of retailers. This holiday season will not be as strong as last year. It will, however, still be a solid season with above-average sales growth for most lines of trade. The biggest obstacle to stronger consumer spending growth is the rise in gasoline prices. Rising oil prices act much like a tax increase on consumers by reducing purchasing power for non-oil related items. In 2003, the convenience store industry turned in a solid holiday sales season. After strong sales in the first half of the year, holiday season spending rose 6.8 percent from the year before. And, since the first of this year, rising gasoline prices have sent sales growth soaring. The outlook for the holiday season depends largely on the future direction of gasoline prices.


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