New Service Tracks Trends in Packaged Goods

September 2004
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p26
Trade Publication
The article focuses on the launch of Label-Trends, a new service that monitors sales trends in 13 of the hottest consumer packaged goods product segments, such as low-carbohydrate, low-fat, organic and sugar-free, by retailer ACNielsen US. LabelTrends fills a crucial informational void by keeping marketers' fingers on the pulse of these segments, helping them distinguish trends from fads, track the performance of their products within the context of the whole segment, stay current on competitive threats and uncover new opportunities. Kraft Foods Inc. worked closely with ACNielsen in the development of LabelTrends.


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