Survey Shows Consumers Still Dejected

September 2004
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p10
Trade Publication
The article focuses on the new Pulse Survey conducted by WSL Strategic Retail, which shows that consumers' persistent sense of gloom about their personal financial situation has been compounded by soaring gasoline prices. 63 percent of respondents say they continue to be more cautious about their spending. Also, 39 percent are driving less because of gas prices, up from 22 percent six months ago. What this means to retailers is that shoppers already have enough reasons not to buy, are less impulsive and more easily turned off, according to WSL Strategic Retail. Stores must be more compelling, the displays more enticing and the shopping experience easier if retailers want to keep sales up.


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