TITLE

Survey Shows Consumers Still Dejected

PUB. DATE
September 2004
SOURCE
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the new Pulse Survey conducted by WSL Strategic Retail, which shows that consumers' persistent sense of gloom about their personal financial situation has been compounded by soaring gasoline prices. 63 percent of respondents say they continue to be more cautious about their spending. Also, 39 percent are driving less because of gas prices, up from 22 percent six months ago. What this means to retailers is that shoppers already have enough reasons not to buy, are less impulsive and more easily turned off, according to WSL Strategic Retail. Stores must be more compelling, the displays more enticing and the shopping experience easier if retailers want to keep sales up.
ACCESSION #
14447011

 

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